This is a big hit to Jim. Initially, Mikado was making tons of money from their product. $300 and then Jim come up with $160. Lots of people buying from Jim and now the counter from Mikado is $100. I carry Jim's product and I have not experience with Mikado's. My brother is a Electronic Tech and he stated the cost for the LCD is about $10-15 USD. However, we are paying jim for his R&D and hard work. Even at $160, it still a great deal. Replace once and it will last at less 10-15 years.
For price wise, the Mikado is cheaper, to quality wise, i would stick with Jim. Its a proven product. The price war is on. Would this affect me? No not really, i sell most to local shops and they love it.