What about the BMW 3 series? The Mercedes S Class? The Audi A4? The Cadillac CTS? The list goes on. That entry model is the cornerstone of every brand, its the model that gets the young affluent consumer into the brand so that they can trade up to a GS, buy their wives an RX, and trade up again to an LS and a GX, etc.
$30k has always gotten you a new Lexus...ever since the beginning. And a new BMW...and a new Mercedes...$30,000 is not a small amount of money to 99% of working people. As I've said before...not everybody has someone else to buy them for them. People work for a long time to be able to afford a $30,000 car.
You should drive an IS. Its a great little sport sedan, and now convertible.
Have you used it? Its actually very easy to use.
As vehicles get more and more functions there won't physically be room for buttons anymore.
Anwyays...I think the new RX won some sort of interior design award recently...
You're awful young to be so closed minded.