I'm not speaking of what I do not know, I've been a hobbyist detailer for a long time. All those snake oil "never have to wax you can burn acid on the paint" deals are just that, snake oils. There are plenty of them out there, they tried to charge me $500 for it when I bought my Lexus. They can't do anything to your car you can't do with a bottle of Klasse and a microfiber towel. Notice they said "Not a wax or silicon polish" Right, my first guess is its a polymer. Like Klasse, Zaino, Blackfire, Poorboys... They're not "a wax or silicon polish" It never says the Diamond Gloss isn't a polymer. You put it on the car, its gone in 9 months tops. There's no way it can guard against swirl marks. Products like Klasse can, only because you build up such a layer of it that it scratches and not the paint.
The key word is "proprietary technology". I did go to the website...
If it works for you, thats great
Whats so different about it?