My sister in law just picked up a 2008 Santa Fe Limited.....$40,000 (Canadian!) I took it for a drive & have to admit I was quite impressed overall......but it's no Lexus or Toyota. Not sure I would have dropped that kind of cash on a brand new Hyundai personally.....but I was able to swing her away from another Ford Escape. :D So I did my job lol.
Gotta like their warranty too.....hard to beat.
The Genesis is a nice looking ride.....but as mentioned earlier.......it will not have the cashe of the premium brands like Mercedes, BMW & Lexus. It does not look good if their flagship vehicle is sitting next to the Accent or Elantra in the showroom.....I'll put it that way. ;)