No VDIM, No traction control system, no electronic transmission controls, and I hate to say it, no real advancements. When you look at the entire design of the car, it's all stuff everyone else is already doing. So when your not paying for real R&D, and introducing innovative and new technology, your not going to have to spend as much. As opposed to Nissan ( the new GTR, awsome!!!), Toyota (the new IS F, again awsome!!), and some other manufacturers that are right now working on new advancements. Hyundia has made a living off old technology so far. I really think that's why they aren't badging as a new luxury line. As then they would have to and be expected to. They only have this one car right now. A new badge would entail atleast 3 or 4 models to be able to support the new division.
I think this is a test the waters step for them. The problem is as we all know. We don't spend 30k + on our cars just because it's a good value. That's what the Toyota, Nissan and Honda are for. We buy thse cars for the status, the associations, like this website, and many other quality boards, quality, and the confidence in that quality that has been built over the years. All of which I just haven't seen in the Hyundai bag.