One thing I really like about the ES vs the 3 series, C class, A4 is its size and proportions. Those three cars are in the ES' price class, but the ES is the size of a 5 series, E class, or A6. The C, 3, and A4 have what I call an "economy car look", they have little trunks and hoods, high roofs with lots of tall glass, they look like they were built around the passenger compartment like a Honda civic does. The ES looks much more upscale and expensive simply because it is proportioned like the bigger car that it is. So when talking about space, features, and size the ES really competes with the mid-luxury cars yet its priced like a entry luxury car.