I agree there is much more to ride quality than just the stiffness of the sidewall. I'll take a more aggressive tread pattern personally if that means I have optimum traction in bad weather conditions......a 'sedate' touring tread pattern won't give that as well. Like I've said many times before about any tire......they haven't yet invented the perfect tire, no matter what (whether it's ride quality, tread life, road noise, lack of an aggressive tread pattern etc, etc etc...) there will always be compromises.....dosen't matter how inexpensive or expensive a tire is, one will have to make their own personal choices depending on various factors that's important to the driver of that vehicle.........that too is common sense. B) ;)