Funny whenever you see some internet post on which to choose Lexus or BMW Lexus gets slammed. -Seems like a lot of people that don't drive Bimmers back them up because somewhere someone told them they were the ultimate driving machine and they believe it!
I was ready to sign on the dotted line for a 328xi until I test drove the IS line for fun. WOW it worked for me. The interior sold me, plush, quiet, smooth ride, nice dash, luxury features galore! I just felt the 328 had a dash you would see in a 1991 Honda, cheap obsolete, bare.
BUT I still turn my head when a 328 coupe goes by... perfection!
Oh and I also saw a new 335 get dusted by a Acura TL in a street race, which didn't inspire confidence in their "sports sedan"