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Important Pricing Trial !


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Lexus announced that it is trialing a new "One Price Shopping" in 12 dealerships across the country. The goal, according to the Lexus spokesperson is to expand the customers experience of up front pricing and true transparency for the customer.

My guess is that this could end up being a brawl for some dealers.

Read this and tell everyone what you think.



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Half of the dealers already expect you to walk in and pay MSRP. If they are going to do this, why not eliminate all the sales people and just sell online? Lexus dealers have a very long way to go before they earn any of my respect. Of course dealers would like to set their price and not negotiate. Luckily, many other people sell cars.

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