Just curious as to your reaction on this subject. Obviously this is a Lexus forum, so I already know what the answer will be but I recently read an article evaluating the newly designed Avalon, which included a comparison to the LS430. The writer comment was, the LS is the best of the best, but they now struggle to justify the $30k premium. In other words, the avalon has existed in the past, but this redesigned model is more appealing and improved, so the writer considered it more comparable to the lexus in looks, size, quality, comfort, quiteness, etc. His parting comment was, unless the badge is important to you, he can not justify the added cost.
I have not seen the avalon yet, but have been looking into buying a used, 2001 430 with 45,000 miles. It will cost $35k. For the same money, I can get a brand new, loaded avalon, with warranty and the new car benefits.
anyway, this is not to create a harsh debate by any means, but i was curious if anyone out there has made this comparison. Personally, the badge definately means something to me, but i don't know which way i will end up going.