Fairly new to the site. Recently purchased a new GS350 and we love it. Previous Acura owner.
I read an article last year in one of the business rags. They stated that the one auto company that Toyota had concerns about was Hyundai. They stated that Hyundai had modeled itself after Toyota. How long has it taken Toyota to reach this pinnacle since hitting the US market? I definitely see more "H" cars on the road now vs. 5 years ago.
Would I buy one now vs. the GS? No. But would I have bought a Cresida 30 years ago vs. a Caddy? Doubtful.
I think Hyundai has really stepped it up the last few years. Plus, their 10 year / 100,000 mile warranty is very attractive to people wanting value. I don't think they can turn the Hyundai name into a luxury line. I think they would have to start a completely different brand ala Lexus, Acura, Infinity.
Glad to own a GS now and to have found the club.