I think the Genesis has a ways to go before it can be a real competitor, yet there is no doubt in my mind they will get there if that is what they want. I think a wise step would be to make safety a big issue. Now their primary issue seems to be price. If they get their customer service up to the standards I have experienced with Lexus that will be a step in the right direction too.
After twenty years of belonging to the German camp I am finished. The last straw was the unacceptable side impact crash test results of the new Mercedes and BMW. The results are shameful for cars of that price range and with their pedigrees. I have been impressed with the ownership experience a friend of mine has had with an A8.
The important factors for me when considering a car are safety and comfort. Fit and finish is also an important factor. Image is not a selling point for me.
It will be interesting to watch the Genesis develop just as it was with Lexus.
David