I just bought my 2010 ES for $500 over invoice which was the best deal I could get without having to travel 2 or 3 hours away. I'm happy with the price and no other dealer nearby had the Matador Red that I wanted. I don't like the new gray floor mats, the carpet is light beige. Does anyone know if color keyed mats will be available or are we stuck with the gray ones? The placement of the heated/ventillated seat switches is not as good as the 07-09 and the console open oddly, you have to slide it back first and then flip it up. I preferred the 07-09 console, press the button and it opens. Other than those couple of very minor things the car is great.