We just purchased a 2013 RX 350 and I looked at several like vehicles. I looked at the Tourag at the auto show and was quite impressed. What makes the Lexus stand out IMO is the fit and finish, comfort and economy. After doing my research, I told my wife that the Lexus brand was the nicest. The day we went out shopping/looking we drove a Cadillac SRX, Jeep Grand Cherokee, Acura RDX and looked at a Volvo. When we got to the Lexus dealership I stayed in the Acura that we borrowed from down the street. I could tell by the look on my wife's face she found her new ride. Our dealership was and has been awesome in everyway. I sold cars for 10 years and personally had very high CSI. When I brought her Lexus to the dealer Lexus of Seattle to have some accessories installed, I'd just opened my door and this gal asked me if I wanted a mocha. I don't think that would happen at a VW dealership and none that I know of. Good Luck