Upon closer scrutiny, it does not look like a physical scuff, more like the paint is not matching in the area in the photo. Also as SW suggested, I looked into the plastic protective possibility, and was told by one dealer that that is not an area that had one.
At this point, I've visited another dealer since mine was not so cooperative. They suggested a dye specialist, but I think the risk at making it look worse than it is is too great to take a chance on something that cannot be seen at all times. (during bright sunlight you can't see it, and I don't think you want to see my face when and if they f*** it up) The dealer manager did not know what it was however, and was also surprised when we walked out onto the lot and found another car with the same issue.
I also wonder if any work is done to the dash though, successful or not by a third-party, would that make the Lexus warranty void? I'm guessing yes.
So this puts me in a crappy situation, do I take the chance to have it painted by a third party, or do I take the chance on a new dash under warranty with the possibility of that not working out either. (new noise rattles, not aligning correctly, etc., let alone the abuse to the leather & other parts of the car by the mechanics) As you can tell I do not trust the dealer service guys one bit and the car is too new for this kind of overhaul at this point. (my bad for not discovering it at delivery)
I was looking for a non-abrasive, minimal type fix with over-the-counter sprays...i guess an easy fix that I can do myself.
Thanks for your ideas, and don't get me wrong, I am *BLEEP*ed that this was overlooked by lexus on a brand new car and "they should do something about it", but I don't also want to make a decision I could regret.