I'm 35 and just bought the RX2010...alot of my friends have been toying with this car, the Grand Cherokee or BMW (at least those not resigned to the dreaed 'mini-van'). I've noticed that the older crowd tends to go with the larger SUVs or the Porsche. I think men in their mid-life crisis always like say they own a porsche...even if it's not the sports car they wanted.
I was 30 when I bought my 'starter Lexus' a nice ES 330