tompal

I got the Ok to do the survey so here it is...once again I would just like to thank Matt and everyone here...a 1-2 sentence response is appreciated Name (first name & last initial): State / Town: Age: s*x: Car Make Owned: 1. Are you single or married? 2. If yes to number 1 do you have kids? If so how many? 3. What type of activities do you do for fun in your leisure time? 4. Do you consider your self liberal or conservative? 5. Describe you feelings towards the importance of money v. family? 6. Do you feel that luxurious possessions improve your social status? 7. Please rate the following on a scale of 1-10, 1 being very low, 10 being very high and 5 being average: Mercedes-Benz: Quality Value Fit/Finish Performance Lexus: Quality Value Fit/Finish Performance Toyota: Quality Value Fit/Finish Performance Acura: Quality Value Fit/Finish Performance Audi Quality Value Fit/Finish Performance BMW Quality Value Fit/Finish Performance 8. What do you feel the most important feature in a car is (Price, Safety, and Style etc.) and why? 9. Describe your general feelings toward the Lexus brand? 10. What words come to mind when you think about Lexus and their brand image? 11. How do you view Lexus v. their main competition (BMW, Mercedes, etc.) in quality, value, fit/finish and brand image? 12. What is the main purpose you use your luxury vehicle for? (i.e. work, travel joyriding etc.) 13. If you do not own a Lexus would you consider purchasing one? Why or why not? 14. On a scale of 1-10, 1 being very low/no commitment, 10 being very high and 5 being neutral, please rate your commitment to the Lexus brand. 15. What factors/incidents would cause you to switch brands of cars?

I tired to PM a mod, but it says i can't use that function. If someone can direct his attention to this thread that would be amazing. If not i'll just wait to later tonight and look at the consensus of the post to see if I'll post it.

Hello all...my name is Tom and I attend Fairfield University. I was wondering if you guys could help me out and take a quick survey for me for my marketing project. The survey is about Lexus as a brand. Since the majority of you own a Lexus I thought you input would be very helpful. I'm not trying to spam on your fourm or anthing, but I just thought it would be a good idea to try and see if you fill it out for me. I'm not including the survey yet b/c I want to make sure it was ok to post it first. Thanks in advance...