MineThatData

It is amazing how few measurement folks "join the conversation" when you point out what measurement folks are sub-optimizing.

2/2 Her content was based on her purchase/browsing history. She said she wanted to be inspired. I said I couldn't read her mind!

Dear Catalog CEOs: One-To-One CRM and Chicos http://t.co/oXyczNZ7

If you want to see how I communicated back in 1990, give this a read! http://t.co/d6TN42DX

Not an easy question to answer. Most popular analyst on Twitter may do worse job than person you find hiding under a rock.

Hillstrom's Personas will be announced next week, the Kindle version is available today! http://t.co/THEbUKgH

Television Audiences http://t.co/ajECD4IB

Judy isn't, Jennifer may be, Jasmine is: MT @coremetrics: Your customers are connected like never before. http://t.co/tOHUXqBo

Email Marketers: Sending an email with "Your Catalog Is Coming" works with Judy, not with the Jennifer/Jasmine personas as much.

Email Marketing: Jasmine http://t.co/3Fi5QF85

Wait, you mean best practices have been foiled again? RT @ramit: Hilarious split test: http://t.co/StYv72dk

Chasing Fireflies and Jennifer http://t.co/HU8sLnNG

Email Marketing: Jennifer http://t.co/ZDwC3glM

And do we have any proof that a majority of customers age 50+ want to join online conversations & then increase spend with us?

3/3 This has broader implications, of course. HIgh page-view & sharable content tends to not dig deep into a niche subject.

If you didn't get your 2-cents in last night, give "31 Tips for Analysts 2 Communicate w/ Executives http://t.co/twyanbvb" a look #measure