proper alignment, balance and proper rotation schedule a must for tire wear and noise. Best to hook up with a shop that will offer the rotations free when you put on new tires. The alignment is infrequent if you aren't going off road alot and don't curb dog it.... balancing cheap. Tires are nearly a personal brand preference item so to each his own!!!!! :)
As for Bridgestone/firestone I myself personally wouldn't go near them -- Near same opinion of bad/goodyear. Sorry my personal opinion is they are dog *BLEEP* tires. I've found Michelin to be primo in terms of performance, wear and longevity (depending). Yokohama I don't have experience with so can't comment. Tire choice is crucial for ride, handling and noise... many mixed opinions you will find. I advise spending the time researching and sifting though it all... realizing brand loyalty and narrow personal experiounce will be abundant... just as I've demonstrated with distaste in the open of the statement. Good luck!!!