Thanks everyone ! - 2001 IS300, turning the wheel hard didn't help - inserting/removing the key dozens of times with varying force didn't help. - I used a well oiled jewelers/eyeglass screwdriver that was long enough to go in all the way that it made the 'key inserted' chime ring. - Raking the pins of the tumbler with machine oil for 10-15 seconds and the key turned on the first try. - I owe everyone here the $150 towing bill that I was sure I was going to be paying.