This product protects the floor, rear seats & sidewalls, unlike regular floor mats & cargo mats (WeatherTech, Husky, Nifty, etc). If you're using the rear of the vehicle for hauling or have a dog that would be in the cargo area, this looks like a good product to have. What is weird in the ad, it doesn't say what it's made of. It also doesn't say anything about protecting from liquids, but if that's not a concern, that will not be a problem. I can't attest to the durability as I have never used (or seen) this product, but you might want to find out what it's made of. That might give you some idea of how it will hold up. It also might not be an exact match in color - they're using a standard gray or tan, but again that might not be an issue for you. One more thing - I didn't see any warranty info, you might want to find that out too. If you get one - let us know how you like it!