Steve -
You know I'm not arguing with you right? I'm merely suggesting that there's more than one way to market a product. I have a good analogy about doing things differently sometimes, but it's not appropriate for this forum - I think you get the idea.
I think it's AWESOME that you followed your passion in school then had the brass to start your own company. That's a really gutsy move & I have the highest respect for you. I'm not suggesting that you ideas & statements aren't valid.
I agree that false advertising is not only a bad idea, but a bad business decision. I wasn't suggesting false advertising, just clever advertising (IMHO). Ok - so you don't like the Camry comparison, replace it with an American vehicle (drove a Fusion last week - supprised it got over the hills along the Pacific cost) or just show a non-descriptive vehicle. If you & I were in an advertising meeting - you could have said something like "good concept - let's tweek a few things" or you would have said "next idea". If you're appealing to the masses, you need a broad yet simple concept. I never said the "Duh" campain was bad - Smooth1 questioned the appeal of it (if you look back - I defended the simplistic approach that appealed to the masses). I wanted to see what he would come up with - he's super creative & I wanted to see what he could do.
A few posts above you said this: Effective advertising first of all has to be true or at least have a grain of truth to it.
A few posts latter, you said this: Consumers don't seek truth, they just know lies.
Are you saying from a marketing standpoint, you need to advertise truthfully but from the consumer standpoint you look for lies to lead you, therefore the marketing efforts are defeted by being truthful? Can you please clarify for me?