Dealer prices are alway high. My Lexus dealer was asking $45K for the Lexus I bought.
FWD, NAV, rear seat Ent Sys, MarK Levinson, towing package, chrome 18s, 14k miles, pristine interior and exterior. I bought it for $35k.
If you are selling the car yourself, use the Prvate Party KBB values. When using Ebay make sure you see the final selling price. These are just guides and prices differ depending on your location and demand.
If you aren't in a hurry, start at $32K and see how many nibbles you get and adjust from there.