Well, I made my first-ever visit to a Lexus dealership on Friday, with my new '94 LS400. I needed three light bulbs replaced, and as silly as that sounds, the quote I was given from the dealership exceeded the independent shop by only $15. So I decided, what the hell, I've never had this opportunity before and it might be the only time I do this.
I had just read your post and thought about dressing up, but decided to go just as I was--in jeans and a rugby shirt. Now mind you, I am 48 years old, although I'm told I look no more than 30, and I have longish hair. So the way I was treated might have been some reflection of my age; however, I really don't think so.
From the moment I arrived and was greeted by a smartly dressed "service consultant" to the moment I paid the surprisingly low check at the marble "concierge desk," I was treated as though I had just purchased a new LS430. No one looked at me with disdain for bringing in a car of age eleven with more than 150,000 miles on its clock. They included the complimentary wash and vacuum and offered to take me to meet friends for lunch when I discovered that I was going to be late. For the short time that I waited, I had access to complimentary Starbucks coffee, free high-speed internet, a widescreen TV, comfortable chairs, and I promise: Every employee I encountered looked me in the eye, spoke to me, and asked me if I needed assistance.
I imagine there is some degree of difference among the Lexus dealership network. Indeed, I have heard tell of the snootiness of the "other" Lexus dealership in town--which is one reason I avoided that one. And as I said, this might be the one and only time I go to the dealership, and for that reason, I am very happy that I had a positive experience.
Oh, I guess I will have to go back to get extra keys, since the seller of my new baby so far cannot find the others.