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Everything posted by MineThatData
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Episode 17 of MineThatData Radio is live ... Title = What Makes a Five Tool Analyst?!! https://t.co/5QAChOKsvV
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7/7 The analysts implemented the work. Your job is to sell your ideas. You will meet resistance. Find a way to work around negative folks.
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We keep reading that social media shoppers are your best customers. Analyzed a situation today where that simply wasn't the case. #newbies
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I am willing to bet that 80% of customers will abandon ANY experience they don't like!! http://t.co/4IHbqYbM
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I recall working at Eddie Bauer, who was owned by Spiegel. Spiegel literally had a "C-Suite", an executive area with heated floors!
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Sound familiar, folks? RT @JasonFalls: Stop trying to explain Twitter to your CEO. Speak their lang. Sales. Revenue. Cost. #GoToExplore
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Ok gurus, customer visits website via iPad on Monday via search, buys in store on Tuesday. Who gets credit?
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Instead of trying to solve attribution at a campaign level, step back and do it at a quarterly/customer segment level. Much more revealing!
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See the red pie chart ... no ad agencies are using incremental sales/profit to evaluate ad effectiveness ... oh boy! http://t.co/palwyFhJ
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Nicely done via @halbrook and @adobedigmktg, via @sitecattips: http://t.co/eTRC4F9f Measured this stuff at Nordstrom in 00s, similar.
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There are items that customers buy that cause the customer to sit, contented, not willing to buy again. These are Loyalty Spoilers.
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RT @MicheleJKiss: Sometimes I like to remind people that Apple doesn't "do" social ... They seem to do okay.
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Do not underestimate the conceptual link between Facebook/Instagram story and Best Buy / CEO story. Past & future on display.
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And sales trejectory remains unchanged. RT @ConversationAge: Starbucks apps account for 42M mobile payments http://t.co/BFkcjkhp