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Status Updates posted by MineThatData
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2/2 Her content was based on her purchase/browsing history. She said she wanted to be inspired. I said I couldn't read her mind!
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3/3 This has broader implications, of course. HIgh page-view & sharable content tends to not dig deep into a niche subject.
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7/7 The analysts implemented the work. Your job is to sell your ideas. You will meet resistance. Find a way to work around negative folks.
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And do we have any proof that a majority of customers age 50+ want to join online conversations & then increase spend with us?
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And sales trejectory remains unchanged. RT @ConversationAge: Starbucks apps account for 42M mobile payments http://t.co/BFkcjkhp
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Do not underestimate the conceptual link between Facebook/Instagram story and Best Buy / CEO story. Past & future on display.
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Email Marketers: Sending an email with "Your Catalog Is Coming" works with Judy, not with the Jennifer/Jasmine personas as much.
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Episode 17 of MineThatData Radio is live ... Title = What Makes a Five Tool Analyst?!! https://t.co/5QAChOKsvV
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Hillstrom's Personas will be announced next week, the Kindle version is available today! http://t.co/THEbUKgH
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I am willing to bet that 80% of customers will abandon ANY experience they don't like!! http://t.co/4IHbqYbM
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I recall working at Eddie Bauer, who was owned by Spiegel. Spiegel literally had a "C-Suite", an executive area with heated floors!
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If you didn't get your 2-cents in last night, give "31 Tips for Analysts 2 Communicate w/ Executives http://t.co/twyanbvb" a look #measure
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If you want to see how I communicated back in 1990, give this a read! http://t.co/d6TN42DX
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Instead of trying to solve attribution at a campaign level, step back and do it at a quarterly/customer segment level. Much more revealing!
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It is amazing how few measurement folks "join the conversation" when you point out what measurement folks are sub-optimizing.
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Judy isn't, Jennifer may be, Jasmine is: MT @coremetrics: Your customers are connected like never before. http://t.co/tOHUXqBo