Further to Ashron's post, I have the 2011 with the "coolbox" and I use it for storage part of the time (sunglasses + odds & ends) and then on family driving trips I clear it out, we hit the button, put a blue-ice thingy in there, and it keeps anything we want quite cold. Now when we go to the beach we just put all our cold-requiring items in there and then take a short walk back to the car. Beats lugging a cooler. Also, it keeps waters cold for long trips. I would not select it individually but it came bundled on my car and I am delighted to have it. Does not take away storage space as I have experienced.
As noted elsewhere, the 2011 adds the heated steering wheel. Came in handy for me this past Winter. Again, not something I would pay extra for but since the dealer has pretty much zero stock and you are ordering a 2011 anyway, and since it comes with the heated steering wheel, then so much the better for cold hands. At this price they should come with a masseese.
I have used the Lexus Enform a couple of times. It is very effective. My wife is creeped out to hear some stranger talking who knows where we are. But it works for me and my wife does not use it anyway.
-Extremely satisfied 2011 LX 570 buyer
