I priced them via the America's Tire Web site at $159/ea, or $636 for 4 tires for my size (255/55/R17). Sounds like you got a good deal. Where in CA are you? I'm in Orange County, in Southern CA. Did you use the AT price or did you come in with competitor pricing?
Thanks to all of you for your feedback. As soon as I scrimp a few (hundred) pennies together I'll get my tires replaced. Sounds like Primacy is my best bet!
I am located in San Jose, which is Northern CA. Here is how I got my price:
-I called around to different shops/dealers and ask for a quote on these 4 primacy tires and take notes carefully. I then, check my tire's price at tirerack.com and realize that they have the cheapest prices. So I went ahead and go to America's tire website to get a quote and apparently their price is 10 dollars more than what I get from tirerack. Thus, I filed a "price match" request with tirerack, and within 24 hours, I was contacted by a representative regarding the pricing. He spent 10 minutes trying to persuade me that they got the lowest price when everything factors in and tirerack price is not as low as I think since it does not factor in taxes and installation, etc...He told me that his best price is $590 after all the fees. I told him that I will call him back after I do a price research on the tire. I waited one day, and I called him back to discuss about the price. But this time, I am well-prepared. I told him that I called around 8-10 blah blah blah different shops/dealers regarding price quote, and two of them told me that they would honor tirerack's price and the out of the door price would be $530 (I came up with the number myself by calculating America's tire costs with $110 per tire). He asked me if the price is after the $70 rebate -> I said no, it is BEFORE the rebate. I also told him that "blah blah blah" (which is the name of a shop I made up LOL) is giving out this offer, and I think America Tire should able to beat that. I continue by saying that I would want to go with America's tires since they have good reputation but this shop's attractive price is holding me back. Boom, he agreed and gave me a quote of $520 for all 4 tires including all other fees...
sorry if I wrote a bit too long....just hope that it benefit someone else as it did for me...I saved myself (590-530=$60), my sister $100, and my friend $75. The last time I checked, Costco's prices are even higher than this.