<< Look at all of the new SUVs and trucks that come from the factory with Goodyear Wranglers or plain Bridgestone Duelers. Both are horrible tires that should never have seen the light of day. >>
Sorry, but I just can't stand the perpetuation of such ignorance. You must be confusing the Firestone Wilderness AT with the Goodyear Wrangler RT/S. Now the Wilderness (in 2 sizes) was a BAD tire.
So which Goodyear Wrangler is so awful? Is it the Wrangler RT/S? In P-metric or LT sizes or both? Is it Wrangler AP? Wrangler AT? Is it Wrangler GS-A? Is it Wrangler HP? Wrangler AT/S? Wrangler HT? Wrangler ST? Wrangler MT/R? Wrangler SR-A? Wrangler Silent Armor? In P-Metric or LT sizes/constructions or both? Could there possibly be so many applications that all are/were needed at one time or the other? Could it be possible that the very dangerous person with a little but not enough knowledge could put a tire into the wrong application and get a bad result?
There's no such thing as a really bad tire being fitted to a new vehicle these days. The car manufacturers provide a specification. The tire manufacturers build tires which comply, at a minimum, to these specs. Turns out that the very most expensive tire you can buy is good for maybe 15,000 miles if you're careful and the longest wearing tires ride like rocks. There is always a compromise to be made and there is always someone to disagree with that compromise.
Tires are not simply round and black. In mho, Tire Rack personnel are better educated in the subject and generally offer the best recommendations. If you have the time to do the research, their website is well stocked with user reviews of the tires. It is probably worth a few dollars more to purchase them from a reputable local dealer for service and support issues.