QUOTE (SW03ES @ Nov 6 2009, 08:18 PM)

Toyota as a corporation doesn't like niche marketing...the AMG S class isn't a volume car, its an image car that trickles down the model line. That type of marketing scheme doesn't fit into Toyota's corporate M.O.
Toyota is already doing it. While it's been a very slow and cautious rollout the revolution has already begun.
The IS-F is a direct response to the M3 and the C series AMG. I see more of them out here than the M3 or the C63. IS and GS 'F' series accessories are already available; I wouldn't be surprised to see some of the LS sport appearance kits eventually branded as F series before too long. And of course the ultimate niche market car is finally here: the LFA is far more exclusive (by volume) than anything currently sold by Mercedes, BMW or Audi. It's basically the Lexus M1.
If Toyota wanted to create an LS-F they could, easily. The parts already exist; Tom's racing (supported by Toyota) has made supercharger and suspension upgrade kits for the Celsior and the LS460. On their website they have a
concept LS46 car. In the US TRD sells a dealer-installed supercharger for the 5.7L V8 in the Tundra; I expect someone will try to retune and shoehorn that engine into the LS before too long; it might also work on the 4.6L engine.
Everybody else in the space has a sport variant; Audi S8, BMW Alpina B7 (and possibly M7), Jaguar XJR and Mercedes has both the S63 and S65. While none of these cars are high volume sellers the branding halo they create benefits the whole line; and the AMG, M and S-line accessories/wheels/styling kits sell pretty well; at least out here in SoCal.
Mercedes and BMW now have AMG or M branded variants of almost every model line they sell; even the SUVs. I think in a way they created these brands-within-a-brand to differentiate themselves from Lexus and Infiniti. Also they bring younger guys (and gals) into the showrooms; and nobody wants to go the way of Lincoln with a median buyer age over 65+.
It's really the last frontier left to conquer. Come on Steve you're honestly going to tell me you wouldn't be the least bit curious about a 504HP LS-F ?