Car dealerships are closing their doors left and right in my area. From what I understand this is pretty common across the US. I have to tell you that I don’t have much compassion for these guys. Their refusal to treat customers with straight forward integrity just amazes me. I never for a second thought I’d get such sleazy treatment from the Lexus dealership in Orlando. Lexus??? I was 100% positive I’d walk in having already agreed upon a selling price, they’d politely great me, I’d be offered a beverage, they’d stroll with me as we discussed my new car, we’d sign a deal and I’d leave feeling like I was one of the “special” folks who in this economy was lucky enough to be able to afford the Lexus treatment. Instead I was bum rushed at the door, hit with high pressure tactics, lied to, hit with a bait and switch and then treated like a fool who had money hanging out of his pocket and didn’t have a clue how to spend it.
In this day and age of technology haven’t we grown past these types of sales tactics? Lexus of Orlando didn’t stand a chance at scamming me into paying more than I should, so why did they try? Why did they treat me so badly that I’d never want to set foot in their dealership for the rest of my life? Was it worth it even if they got me to pay a tiny bit more?
In my book selling a car should be 90% customer service. Treat the customer so good they won’t want to go anywhere else. The last 10% should be the price, only because today’s customers can easily find out what they should be paying. Sell 70% of your cars via the internet, 30% in house. Swap the size of your showroom with the size of your repair waiting room. Treat us like gold when we are waiting for our vehicles to be fixed. That’s where you make most of your money anyway.
In my book auto dealerships do every step 100% backwards from the way they should be operating. It’s no wonder they are closing.